Frequently Asked Questions
Can’t we (or our CoE) just build this using Claude and ChatGPT?
You can certainly build the workflows. But effective executive engagement isn’t an automation problem. It’s a data problem.
We’re building the world’s largest library of personal insights on Global 2000 executives. Facebook, Google, and Amazon have spent decades building this intelligence for consumers. We’re building it for your buyers.
Our agents also learn from 2,700+ direct mail campaigns, so they know which gifts work with which personas, industries and regions.
So automation is only step one. The data is what makes the experiences work.
Do I need any team training?
No. Our team and AI agents manage each 1:1 ABM campaign end-to-end.
Your team don't need to stop anything to start. The service is "done for you". No new dashboards to learn.
Your team just approves selected steps. Like who to contact, what we say, what we send, etc. You get full control; no (messy) surprises.
2 inputs = your events and dream clients.
1 output = replies direct to your inbox.
How is your GTM tool different?
We don't spray and pray like most tools.
In fact, we despise that approach.
While others focus on multi-channel prospecting, we don't stop there.
Our agents use multi-sensory prospecting.
Think commissioned artwork, scented memorabilia, vintage items, etc.
Experiential selling 101.
Why? Because AI slop rarely lands the biggest deals.
Red carpet prospects deserve red carpet prospecting.
Who is hyperGTM for?
Let’s start by explaining we’re NOT for.
Those looking for AI-generated slop.
Those without a finite and defined TAM.
Those looking to send 1,000 emails per day.
With that out of the way, here’s who we serve (best):
You’re a revenue or marketing leader who is unsure how to start or scale account-based marketing efforts.
You want to avoid wasting sales and marketing time/monies.
You’re doing at least $10M annually, with $100,000 ACVs (or more).
Your 1:few (segment) ABM campaigns aren't working, and your 1:1 (strategic) ABM campaigns are too expensive.
You can’t wait the typical (drawn out) 7 month ABM timelines.
So, spending $20k+/mo on in-person events, ABM campaigns or LinkedIn Ads?
Let's work together.
Are you an AI SDR?
No. hyperGTM is a performance-based, managed service for 1:1 account-based marketing.
Done for you + we keep an actual human in the loop.
We make most of our money once we get you in front of your target exec.
Our AI agents focus on 1) in-person events, and 2) direct mail to buyers.
Rather than "spraying & praying", we get you in front of those hard-to-reach decision makers.
No mass produced AI junk mail here. And there’s no fine print—we do it at scale for you too.
What is experiential sales?
“People do not buy goods and services. They buy relations, stories, and magic.” - Seth Godin
Experiences. The theme running throughout those three.
What do we call a great movie? An experience.
What do we call a great restaurant? An experience.
What do we call a great concert? You guessed it.
Then why is sales seen as a "transaction"? Why do we assume sales is simply fulfilling pre-existing demand?
Great sales is experiential. It arrests attention, ignites emotions, and sparks (lasting) relationships.
Great sales generates demand, not just captures it.
So before you send email #143 to that hard-to-reach decision maker.
Think of giving them an experience.
You know, one they can't help but share over dinner later. One that compels them to meet you.
That's what we promise you.